Your monthly broker update got a makeover!

Your monthly broker update got a makeover!

This issue of our Large Group Broker Update debuts Blue Shield of California’s new brand look, which is part of a major campaign we launched this spring. It’s a look you’ll be seeing wherever you go – in print, digital, TV and outdoor ads, and in communications materials to members, employers and brokers. The campaign uses real-life people, distinctive black-and-white photography and carefully chosen words that convey what we stand for.

 

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